GROW YOUR BUSINESS FASTER WITH THE RIGHT MARKETING TECHNOLOGY
To build an effective sales and marketing machine, you need the right marketing technology. Your CRM, marketing automation, and sales engagement platforms are powerful tools that will help grow your business. Marketing Technology is a core component of this - but there is more to it than that.
Make Your MarTech Work for You
These are common questions - and we can help you find the right answers.
"Should I invest in new technology?" - Alexa P.
"Is it more economical to outsource email marketing and platform management?" - John A.
"How do I get more out of marketing automation?" - Mike T.
"Is my CRM actually helping or hindering my business?" - Sanjay G.
"We don't have anyone with technical skills to manage our programs, can you solve our staffing issues?" - Julia G.
"Should I invest in new technology?" - Alexa P.
"Is it more economical to outsource email marketing and platform management?" - John A.
"How do I get more out of marketing automation?" - Mike T.
"Is my CRM actually helping or hindering my business?" - Sanjay G.
"We don't have anyone with technical skills to manage our programs, can you solve our staffing issues?" - Julia G.
MarTech Administrator We are an experienced team of marketing technology experts. We can support you on any platform to meet your budget. |
MarTech Automation/AI ROI Most businesses have marketing technology but are not getting the ROI. We'll help you get the most out of your technology investment. |
MarTech Configuration Martech needs specialist skills to set up correctly. The impact of poor setup can be pretty ugly. We'll get the details right, so your MarTech is set up for success. |
MarTech StrategyMarTech strategy and selection are difficult to get right. Spanning commercial, marketing, and technical areas, it needs a hybrid skillset to pick the optimal strategy. Our hugely experienced experts will work with you to select and implement the right solutions for your needs. |
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CRM and Marketing AutomationYour CRM and marketing automation platform are the foundations of your sales and marketing. If you're looking to move to a new CRM or want to get more out of your existing system, we can help you plan, execute, and operationalize for success. |
Tracking and AnalyticsUnderstanding true performance is crucial to making data-driven decisions. Spanning a wide variety of tools, channels, and platforms tracking and analytics has become more difficult in recent times. We will ensure your data is being tracked correctly and that you have a meaningful view of it. |
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Our martech approach is unique. We integrate into small to medium-sized businesses' existing marketing or agency structures. Other firms may emphasize certain skill sets (e.g., email marketing, CRM, market research, creative, etc.) and leave you to align these resources. We take a different approach; Chicago Branding Group consultants blend your marketing and top agency's core skill sets into one.
MarTech Services:
FULL FUNNEL DIGITAL STRATEGY
Our approach assists small and medium-sized businesses in creating comprehensive plans to attract and retain customers throughout their entire purchasing journey, from awareness to loyalty. We develop brand strategies that cover every stage of the customer journey, ensuring continuous engagement and satisfaction.
MARKETING AUTOMATION/AI
Our experts advise on selecting, implementing, and optimizing marketing technology tools and automation solutions, enabling streamlined and efficient marketing processes for small and medium-sized businesses. We help integrate platforms, train teams, and provide ongoing support to maximize results and reduce your operating costs.
MARTECH PLATFORM ADMINSTRATION
We manage and maintain marketing technology platforms, ensuring effective deployment and utilization to support marketing efforts while maintaining data integrity and security. We focus on reducing small and medium-sized businesses operating costs. So many platforms, we can't list them all.
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MARTECH CONFIGURATION
MarTech needs specialist skills to set up correctly. The impact of poor setup can be pretty ugly. We'll get the details right, so your Martech is set up for success and we support our configuration at no cost to you. So many platforms, we can't list them all.
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Digital marketing through social media and email should be a dialogue, not a monologue. Start a real conversation with your leads, prospects, and customers that is meaningful and valuable to them, and puts you in the most positive light. Our team can help you prioritize which social media channels to use, based on your target audience’s behaviors. We then deliver the right message and call to action for each segment to get the response you’re looking for.
We’ve been ‘digital’ since day one. Planning, designing, and deploying websites, database-driven web applications, and interactive displays have always been at our core. No matter where you are in the process, let us guide you along a clear and proven path to develop highly functional and well-built digital tools, following best practices and industry standards, and designed with the end-users in mind.
EmaIL MARKETING AND marketing CRM platform
Our CBGm platform was designed by marketers, for small to medium-sized business marketing teams with unlimited emails and unlimited sales management features at a lower price than your competitors, who pay more for the SAME platform features and need to hire a technical staff to manage their platforms.
Looking to outsource your email marketing and analytics for less than the cost of hiring a full-time employee, this is your solution.
Looking to outsource your email marketing and analytics for less than the cost of hiring a full-time employee, this is your solution.
Our Service options:
WHEN SHOULD A SMALL BUSINESS USE OUR SERVICES?
Many small businesses dream of expanding, yet they often face a major hurdle: the high costs associated with building and maintaining a technical marketing department. However, we've devised a solution to this problem, and here's how many of our clients justify their investment:
Let's break down the expenses of managing your marketing efforts internally.
Now, contrast these expenses with the cost-effectiveness of outsourcing your marketing CRM needs. By entrusting the creative development, platform management, email campaigns, and technical aspects to a specialized external provider, you'll find that the total expenditure is significantly lower than attempting to handle these tasks internally.
In essence, while the upfront cost of outsourcing may seem daunting, the long-term financial analysis demonstrates that it's a far more economical choice compared to the expenses and missed opportunities incurred by managing your marketing efforts in-house.
Let's break down the expenses of managing your marketing efforts internally.
- First, consider the salary of an employee tasked with overseeing email campaigns, which typically amounts to $100,000 per year.
- Then, factor in the cost of creative services, whether provided by an external agency or developed in-house, which can tally up to $50,000.
- Additionally, there's the significant time investment required for managing email marketing platforms and coordinating creative content, estimated at around $50,000 per year.
- But perhaps the most substantial cost is the potential revenue lost due to inadequate expertise in marketing CRM, resulting in missed opportunities for email engagement and lead generation — a loss that's truly invaluable.
Now, contrast these expenses with the cost-effectiveness of outsourcing your marketing CRM needs. By entrusting the creative development, platform management, email campaigns, and technical aspects to a specialized external provider, you'll find that the total expenditure is significantly lower than attempting to handle these tasks internally.
In essence, while the upfront cost of outsourcing may seem daunting, the long-term financial analysis demonstrates that it's a far more economical choice compared to the expenses and missed opportunities incurred by managing your marketing efforts in-house.
FLEXIBLE MARKETING CRM SERVICES
Use our marketing CRM platform* or your own, we work within your budget and your marketing team's skills. Most of our customers fit into one of these three models:
1. Customer-Led: Your marketing or sales team uses our platform, and our customer success team manages your technical requirements, and training.
2. Hybrid Approach: Your marketing or sales team contributes creative, copy, and campaign schedules, and our customer success team manages your campaigns, technical requirements, and analytics.
3. CBG-Led: CBG's creative team provides all necessary materials, and our customer success team manages your campaigns, technical requirements, and analytics.
*All options come with unlimited emails, unlimited contacts, and customer success support.
1. Customer-Led: Your marketing or sales team uses our platform, and our customer success team manages your technical requirements, and training.
2. Hybrid Approach: Your marketing or sales team contributes creative, copy, and campaign schedules, and our customer success team manages your campaigns, technical requirements, and analytics.
3. CBG-Led: CBG's creative team provides all necessary materials, and our customer success team manages your campaigns, technical requirements, and analytics.
*All options come with unlimited emails, unlimited contacts, and customer success support.
