Combining insights and creative is an art form...
Deep customer and consumer understanding is the cornerstone of our brand consulting approach. The majority of Chicago Branding Group's brand consulting projects involve some form of market research as the basis for gaining deep customer/consumer insights. This ensures that our small to medium size business recommendations and plans are fact-based, grounded in the customers’/consumers' unique needs and in the realities of the business.
We answer the key question: “What do you know about your important customers/consumers that your competitors don’t know?”
A broad spectrum of analytical tools – primary and secondary research, quantitative segmentation methods and our own proprietary frameworks – are used to uncover deep customer/consumer insight.
Here are some common methods
©2011 Chicago Branding Group LLC. All Rights Reserved