Set your BRAND apart...
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A brand is one of the few things a company can own forever. Without patents, technological insulation or barriers to entry, a company’s brand – the relationship it has with its customers/consumers – is one of the few things a small to medium size business can rely on to extract value over time.
The strongest, most enduring brands result from the disciplined alignment of brand strategies and plans with customer/consumer requirements.
Chicago Branding Group's small to medium size business clients typically need our help to combine strategic thinking, analytical rigor and creativity in defining or creating their brands.
Our brand consulting approach involves: